5 SEO mistakes to avoid in life


There are certain trends and basic SEO errors that are continually repeated, and these make SEO more difficult than it should be. Jumia Travel, the leading online travel agency, shares 5 SEO mistakes to be aware of and avoid.

*Thinking Great Content Will Rank Without Optimization*

Content marketing is great, but it works better *alongside *SEO. Avoid thinking creating excellent content is a substitute for SEO. Yes there are examples of amazing content that ranks without intentional optimization, but these are more exceptions than the rule. SEO will remain important in getting your page to rank and will also ultimately improve user experience.

*Thinking Great Content Will Get Links Without Link Building*

Thinking your content will get links without additional effort will very likely result in a large percentage of your content sitting stagnant on the site. You need formal and effective link building strategies to optimize and put your content out there.

*Duplicate Content*

Duplicate content is when the same content appears in more than one web page (URL) within the same or different domain (website). The problem with this is that search engines would find it hard to decide which content to index and this will lead to it likely not showing the webpage in search results. Some examples of duplicate content include: duplicate versions of the homepage, duplicate URL (there’s a difference between
www.example.com/Apple-Iphone and www.example.com/apple-iphone) and different web pages having nearly similar content.

*Poor Quality Site Structure*

Most times website developers don’t integrate best SEO practices into website structures, therefore the site structure is unlikely to support search engine optimization. This is mainly because website developers are not exactly SEO specialists. It’s best to create your website structure in a way that’s easy and intuitive to navigate for users. Try to avoid burying high authority web pages in site architecture as this can lead to a dramatic loss of ranking. A flat site architecture can help you get more users to your site through search engines.

*Unreasonable SEO expectations*

You need to realize that SEO isn’t easy, fast or cheap. It’s advisable you try not to measure your SEO success solely or mainly based on ranking, according to Jeff Bullas. Other factors such as traffic, longer time visit, lower bounce rate, and more enquiries or sales are important factors you should also consider. In addition, it’s important to realize that SEO does not make up for the fact that your website is not exceptional. For a successful SEO campaign, your website has to deserve it. So take a good look at your website and consider if your user interface is up to par, if your design isn’t dated, if your prices are too high and if your content just plain sucks. Fix that, then do SEO to help achieve your optimization goals.

*Damilola Ojo | PR Associate

Hits: 16

4 Comments on “5 SEO mistakes to avoid in life”

  1. Hello there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Anyhow, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

  2. My spouse and I totally enjoy your site and find the vast majority of your blog posts to be just what I am trying to find. Do you offer other people to post articles for you? I wouldn’t mind creating an article on garageband for mac or even on a few of the subjects you’re posting about on this site. Awesome blog!

  3. Hello I’m so grateful I discovered this web page, I really found you by error, while I was browsing on Yahoo for zapya. Regardless I’m here now and would simply like to say thank you for a remarkable posting and the all-round interesting blog (I also enjoy the theme/design), I don’t have enough time to read it completely at the moment but I have book-marked it and moreover added in the RSS feeds, so whenever I have enough time I will be returning to read more. Make sure you do keep up the fantastic work.

  4. It’s truly a great and useful piece of info. I am glad that you just shared this useful info with us. Please stay us informed like this. Thanks for sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *